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The hiring signals boards use to judge marketing leadership
When SMEs hire their first senior marketing leader, they typically follow a process designed for established functions. This approach assumes the role itself is clearly defined and properly resourced. For most SMEs, that assumption doesn't hold.
Why AI companies are hiring for the jobs they’re supposed to replace
The contradiction you may have missed, Anthropic has an open SEO Lead position. Meta is actively recruiting for SEO Strategy Lead roles across multiple locations. OpenAI posted a Growth SEO, CRO and Web Strategy position just months ago.
The Marketing Leadership Role Is Being Rewritten in Real Time
The leadership mandate is shifting from campaign output to decision quality under ambiguity. This essay explains what is changing and how leaders can adapt.
How to Vet Automation Platforms Before You Burn Two Quarters
A narrative playbook for evaluating automation platforms without getting trapped by polished demos, hidden integration debt, and weak governance.
Where buyer behaviour signals show up before they hit your inbox
Most teams still read the market through delayed summaries. This piece shows where decision-useful signals surface first, and how to turn them into better weekly decisions.
How the B2B buying journey is changing in 2026
Most B2B teams still plan marketing and sales as if buyers start with vendor conversations and end with research. That order has flipped.
Creating a Digital Brand Strategy That Resonates with Your Target Audience
A successful digital brand strategy starts with a deep understanding of your target audience. As consumer expectations continue to rise, knowing your audience’s needs, preferences, and behaviours is crucial for crafting messages that resonate and creating experiences that build lasting connections. By investing in thorough audience research and segmentation, CEOs and CMOs can lay a […]
B2B lead quality problems usually come from funnel leaks, not traffic
In most B2B organisations, b2b lead quality is not dictated by traffic sources. It is shaped by what happens after the click. Weak offers. No urgency. Slow responses. Under-equipped sales teams. These sales funnel leaks drain value long before targeting or channels become the limiting factor.