The Operator's Notebook · B2B marketing briefing
One analytical briefing. First Thursday of every month.
Written for senior B2B operators and marketing leaders who need commercial results. Deep frameworks on demand generation, search intent, attribution, AI visibility, and pipeline velocity.
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The editorial standard
What you get, and what you don't.
01
One briefing a week
Full argument, 1,800–2,400 words, published on the first Thursday of the month. In-depth analysis of B2B channel systems and buyer behaviour.
02
No takeaway summaries
If you can't spend six minutes reading the logic, you can't spend eighteen months executing it. The essay is the product.
03
Full archive, open access
Every back issue linked on site. No paywall. If an idea helped your pipeline, share it across your leadership team.
Recent briefings & essays
Issue #024
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First-party data: your only remaining B2B marketing moat
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Issue #023
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The human premium: why B2B events and community ROI skyrocketed in 2026
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Issue #022
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Agentic AI as an operating layer: why using AI just to write content is a mistake
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Issue #021
Jun 4, 2026
Generative engine optimisation (GEO): why your SEO strategy is obsolete
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Issue #020
May 7, 2026
Zero-click thought leadership: why driving traffic to your blog is a losing battle
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Issue #019
Apr 2, 2026
How B2B buyers research in 2026: the five phases your revenue model needs to cover
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Issue #018
Mar 5, 2026
The death of the MQL: why B2B lead generation metrics mask revenue problems
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Issue #017
Feb 5, 2026
Google Ads in AI search results: what changed, and what your business needs to do about it
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Issue #016
Jan 1, 2026
B2B attribution: why most companies are measuring marketing ROI wrong
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Issue #015
Dec 4, 2025
B2B buying journey 2026: why most revenue models are already behind
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Issue #014
Nov 6, 2025
SEO vs PPC for B2B marketing: how to choose the right one
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Issue #013
Oct 2, 2025
How the B2B buying journey is changing in 2026
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