Writing · 2 briefings · Updated weekly
Paid Media & Demand Gen
B2B SaaS strategy, positioning, content operations, and the mechanics that actually move pipeline. No takeaway bullets. Arguments with reasoning attached.
PAID MEDIA & DEMAND GEN
Google Ads in ai search results: what changed, and what your business needs to do about it
Google Ads in AI search results is no longer a future consideration: as of 20 May 2026, paid advertising now lives inside the AI-generated answers that have replaced…
PAID MEDIA & DEMAND GEN
SEO vs PPC for B2B Marketing: How To Choose The Right One
SEO vs PPC is the wrong question for B2B marketing teams. The right one is which stage of the buyer journey each channel owns. This piece sets out…