SEO & Search
B2B SaaS strategy, positioning, content operations, and the mechanics that actually move pipeline. No takeaway bullets. Arguments with reasoning attached.
Generative Engine Optimization (GEO): Why Your SEO Strategy is Obsolete
Traditional SEO is dead. In 2026, buyers use Perplexity and AI Overviews. How to restructure your content for Answer Engine Optimization (AEO) and GEO.
Zero-Click Thought Leadership: Why Driving Traffic to Your Blog is a Losing Battle
B2B buyers consume content entirely in-feed on LinkedIn and Slack. If your strategy relies on driving website traffic, you are invisible to 90% of your market.
SEO vs PPC for B2B Marketing: How To Choose The Right One
SEO vs PPC is the wrong question for B2B marketing teams. The right one is which stage of the buyer journey each channel owns. This piece sets out…
The Citation Stack: Why Your SEO Rankings No Longer Determine Your AI Citation
AI Overviews cut organic CTR by 58%. B2B brands still optimising for rankings are solving the wrong problem. Here's how AI models actually build vendor shortlists.