Playbooks · 3 live
B2B marketing playbooks for pipeline, attribution and AI search.
Ungated frameworks for senior teams fixing buyer shortlist visibility, revenue attribution, and marketing activity that is not translating into qualified pipeline.
01
Attribution & Measurement
The triangulated marketing attribution playbook: how to prove B2B pipeline ROI
Reconcile digital tracking, self-reported qualitative intent, and econometric holdouts to prove genuine pipeline incrementality and defend growth budgets.
Download →
02
AI & SEO
The 6 step playbook to get cited in AI search
Stop guessing at AI SEO. Download the documented 6-step framework for re-engineering your B2B content to win citation share in ChatGPT, Perplexity, and AI Overviews.
Download →
03
B2B Strategy
The B2B buyer shortlist playbook: how to win before sales gets involved
80% of B2B deals are decided before sales makes first contact. Here's the operational playbook for capturing early preference, influencing the buying committee, and tracking what…
Download →