Work
Digital marketing support now routes through Nutcracker Agency. These pages explain the strategic problems I write about and the internal topics that support B2B growth: SEO, paid media, content, social, measurement, and lead generation.
CRO and Funnel Diagnostics
Identify where conversion breaks across the funnel and prioritise fixes by commercial upside, not surface-level conversion lifts.
Digital Channel Strategy Consulting
Build one channel system, not channel silos. Map where budget leaks, where handoffs break, and create a decision-ready 90-day activation plan tied to commercial intent.
Measurement and Attribution Consulting
Rebuild measurement foundations so leadership can reallocate budget with confidence. Fix tracking blind spots and implement attribution views for practical B2B investment decisions.
Operational Marketing Design
Build the operating system underneath marketing: planning cadence, decision rights, handoffs, and reporting that makes outcomes repeatable without burnout.
Paid Media and Demand Generation Consulting
Turn paid media into a commercially accountable demand system. Diagnose spend inefficiencies, tighten audience strategy, and rebuild campaign structure around qualified pipeline outcomes.
SEO and Content Systems Consulting
Turn SEO and content into a commercial system, not a publishing treadmill. Build topic architecture, compounding workflow, and measurement tied to qualified demand.
Ready to move?
For digital marketing strategy, SEO, paid media, content, social, or lead-generation support, send the brief through Nutcracker so the right specialist team can respond.